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Archive for April 2007

April 30th, 2007

Yahoo Acquires Right Media

Having to put up with the neighbours, Yahoo felt obligated to acquire it’s own ad network and last night they released a press release about that their “Agreement to Acquire Right Media, Largest Emerging Online Advertising Exchange.”

Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company, today announced that it has entered into a definitive […]

By Gilad -- 0 comments

April 30th, 2007

Pagerank Update Undergoing

I was greeted this morning by an email from Text-Link-Ads which approved one of my sited to be shown on their platform. Since their system is based on age, PR and Alexa rank I figured that one of these variables must have changed and it sure did.
PR changes have been seen over the weekend. I […]

By Gilad -- 0 comments

April 26th, 2007

ASK is Set for a May Launch of its Contextual Ad Network

ASK announced this week the launch of its new contextual ad network, competition to Google’s Adsense, Yahoo’s YPN and MSN’s ContentAds. The new platform is set to launch on May 21st, however, it is still unclear when it will be available to the public. This new feature is an extension of the ASL 2.0 (ASK […]

By Gilad -- 0 comments

April 19th, 2007

Virginia Tech Massacre Increases Traffic for Yahoo News

It is very hard to measure brand popularity just by everyday habitual searches. However, when a tragedy happens and the nation turns to its news sources for more information, trends and brand’s strength is revealed.
This was clearly shown this week with the tragedy over at Virginia Tech. As the details started to reveal, more and […]

By Gilad -- 0 comments

April 11th, 2007

Google to Spread Satellite Reach w. DirectTV

Exactly a week after its deal with Echostar for delivering ads to their clients, rumors are that Google may have signed another deal with just another satellite provider, DirectTV.
The initial report from VentureBeat claims that the hold in signing this deal is only due to management restructuring at DirectTV, but otherwise the agreement is set.
“The […]

By Gilad -- 0 comments

April 11th, 2007

Now it is Yahoo/Viacom vs Google

Seeing that Viacom was launching a major attack on Google, Yahoo could not wait but to join Viacom in a multi-year advertising deal but even more than that, it strengthen the front against its rival, Google.
As per the agreement, small text-based adverts will appear alongside search results and other such content on nearly 33 Web […]

By Gilad -- 0 comments

April 10th, 2007

Google Buys Stakes in Maxthon Browser

This morning it was announced that Google had bought stakes in the Maxthon browser project. The idea is that Google will be able to gain more reach in China and switch some Baidu users over to Google.
Maxthon amounts to 25% of Baidu’s traffic and even had Baidu as its default search engine, but all […]

By Gilad -- 0 comments

April 7th, 2007

Google Adwords to Private Label AOL Ads

Back in December of 2005 Google formed a strategic partnership with AOL for providing Google’s search & sponsored results on the AOL platform. This partnership is being strengthened this week with the introduction of an Adwords “private labeled” ad platform for AOL customers.
Time Warner Inc.’s (TWX.N: Quote, Profile , Research) AOL division will introduce […]

By Gilad -- 0 comments

April 7th, 2007

George Bush is a ‘Failure’ Again

For the longest time, George Bush (yea the president), ranked on top at Google for the terms ‘Miserable Failure’ and even ‘Failure’. This was due to a GoogleBomb attack which was meant at doing just that.
Well, since then, Google fixed the problem attempting to fight GoogleBombing all together. Well, they apparently only ‘patched’ it and […]

By Gilad -- 0 comments

April 4th, 2007

Adsense Adds “Recent Messages” to Homepage

Inside Adsense posted yesterday about the new addition of a new “Recent Messages” section to each account. These message will include, for the most part, results & suggestions from Google’s automatic analysis of one’s pages in an attempt to help improve performance.
We’re happy to let you know that this is your personal inbox where we’ll […]

By Gilad -- 1 comment

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