AdWords Changes
The much speculated Adwords changes are go people, so its time to take a look at your Adwords spend and see if you cant get some more value out of it.
The changes:
* The keyword statuses normal, in trial, on hold, and disabled have been replaced with active (triggering ads) or inactive (not triggering ads). In addition, accounts are no longer slowed.
* New keywords are no longer disabled and don’t have a minimum clickthrough rate (CTR) threshold. Instead, your keywords trigger ads as long as they have a high enough Quality Score (determined by your keyword’s CTR, relevance of ad text, historical keyword performance, and other relevancy factors) and maximum CPC.
* Ad Rank, or the position of your ad, is based on the maximum CPC and quality (also called the Quality Score).
* Remember: The higher the Quality Score, the lower the CPC required to trigger ads, and vice versa.
* You can move an inactive keyword to an active state and show ads by (1) improving its Quality Score through optimization, or (2) increasing its maximum CPC to the minimum bid recommended by the system.
More here.
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POSTED IN: Google
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