Bob Massa Interviewed, Great Weekend Read
Not a lot of names come to mind when considering the beginning of the net in general and Internet marketing in particular. One of the people who do come to mind is Bob Massa, who broke all the rules when sueing Google for wiping out his PageRank and causing him to lose “a client base gained in 3 years, in 3 weeks…”.
Bob has some interesting takes about the search, marketing and the Internet, and has recently been interviewed by two different sites. The interviewes make a great read for the weekend, and can be found here and here.
About acquiring links,
when I first started on the net, there was no such thing as a Goolge
toolbar and no one had any idea of what Page Rank was. People back then
actually paid other people to put links on their sites in the form of
banner ads and text links. They were paying because it created a brand
and actually presented a value proposition to the visitors of that site.
That is coming back in a big way.
Google’s algorithm,
Should Google and the others be able to do what the hell they like with their algo,
ABSOLUTELY NOT! What if an algorithm was so powerful as to change
the world’s mind? What if the power of that algo could then be used as
a weapon to manipulate the thoughts and actions of the public against a
perceived foe or a competitor? What if you had an algo but then went in
to that program and turned a few knobs to give yourself an unfair
advantage? I said back then and I’m saying now, that I believe we all
have the right to run our businesses any legal way we like, but none of
us, from the smallest to the largest, has the right to use our
resources to trample on the rights and freedoms of others.
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POSTED IN: General, Search Engine Optimization
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