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Ethical SEO

by Noel on June 12th, 2008

In whatever industry that you are working in, there would always be a set of ethical rules that one would have to submit to or use as guidelines in his everyday tasks. Now, in the world of SEO, there hasn’t been quite a really specific set of rules that one would have to adhere to. But I did find a list of principles on doing ethical SEO.

  1. Don’t do any harm and engage in aggressive techniques. You don’t want to hurt their brand.
  2. Focus on the community and provide valuable information for them.
  3. Fix problems, even if that means to give your clients the cold, hard truth and information they don’t want to hear.
  4. Internet marketing requires a combination of smaller disciplines to be powerful. Social media alone won’t cut it. Neither will SEO.
  5. Don’t only do SEO. Teach it.
  6. We should build scalable solutions so that the client will continue reaping the rewards of our campaigns.

Do you agree with these?

POSTED IN: General, SEO

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