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Search Engine Herald

Froogle turns to Web for product reviews

by admin on December 21st, 2004

News.com reports that in the weeks before Christmas, Google has quietly added third-party product reviews to its comparison shopping engine, Froogle.

In a move to make its site a one-stop online shopping service, Google has started taking snippets of editorial and consumer reviews from sites such as Bizrate.com, Circuit City and CNET, and pairing them with select electronics such as Apple Computer’s iPod and Canon’s Powershot. CNET is the publisher of News.com.

POSTED IN: Google