Google Adwords With New Features
Google Adwords has added a couple of new features over the weekend:
First, they added another variable to the already unknown Quality Score algo: Landing Pages.
In August, we introduced the Quality Score along with the launch of quality-based minimum bids, letting you know that we evaluate many factors, such as your ad text and clickthrough rate (CTR) to determine the minimum bid for your keyword. Today, we started incorporating a new factor into the Quality Score — the landing page — which will look at the content and layout of the pages linked from your ads.
and…
Advertisers who are providing robust and relevant content will see little change. However, for those who are providing a less positive user experience, the Quality Score may decrease and in turn increase the minimum bid required for the keyword to run.
For specific information and guidelines
They then added a troubleshooting wizard to help advertisers figure out why their ads don’t show, (or why their Quality Score may be too low). More…
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POSTED IN: Google
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