Google, Domain and All That’s in Between
Nick Wildson has recently wrote an article for Jim’s blog titled “What does Google know about your domain names?”. The article covers some ideas and speculations about what kind of information the title “registrar” really gives Google.
Now, you may wonder who Nick Wildson is (I know I did), well, “Nick Wilsdon has worked as a domain registrar for Tucows since 2000, as well as being an active member of their beta development team. He founded e3internet.com; a web production group based in Russia and is a regular contributor to Multilingual-Search.com.”
In the article Nick clarifies some misconceptions,
Google as, say a .com Registrar, does not have access to all the customer records of Verisign. They can only access the further details of domains which they personally sold. Tucows and GoDaddy are both Registrars with Verisign, do you think they have access to each other’s entire customer database?
But then adds that
There is one very important benefit to becoming a direct Registrar with each ccTLD and TLD Registry; access to their APIs. While the Registries do provide a public WHOIS service this is often limited. In much the same way Google and Yahoo restrict automated searches, the Registries restrict queries on their data. As a Registrar you are entitled to carry out high volume automated queries.
He suggests that the purpose is more of a long-term thinking than short-term. It is this API access that allows Google to consistantly track changes in domain registration over time while creating a large database of any domain’s history, and later implement that into their algorithm.
I’ve been thinking about the concept of domains and their implementation for a while, and this article “hit the spot” for me, but makes an essential read for anyone interested in knowing more about the way Google may evaluate your site.
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POSTED IN: Google, Search Engine Optimization
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