Google Gets DoubleClick
A couple of days ago, Google has formally acquired DoubleClick Inc. after officials in Europe has given the go signal on the purchase. The former bought the latter for $3.1 billion.
With the acquisition of DoubleClick made formal, Google’s CEO and chairman Eric Schmist said that the company is thrilled that the whole deal was finalized. He added, “With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users.”
There are some though who are not complacent with the deal. A reaction said:
Now there is nothing wrong with what Performics offers; SEO and SEM are legitimate businesses. The catch is that Google is now offering paid services that promise improved search engine listings in Google itself, a 100% conflict of interest. Danny Sullivan at Search Engine Land calls for Google to divest itself of Performics, and it’s a call that should be supported.
[Via Business Journal and TechCrunch]
[Image from DW-World.de]
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