Search Engine Herald

Google Helps Advertisers With Their Keywords

by Noel on July 12th, 2008

Well, the giant of a company is not actually giving out keywords to its advertisers. That would be quite wrong. What Google is actually doing is it has just added a new tool which has been made available for its advertisers. This one would help them choose which keywords would a good one to bid on because they could see the number of people who search for them.

Google Adwords’ Trevor Claiborne, in a news item, mentioned in a company blog, “Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you’ll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network.”

With that kind of tool being added, I could just imagine how happy advertisers would be. See, all the data are all there. You just need to decide which one to bid on for yourself.

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POSTED IN: General News, Google