Google Marks Paypal as the next Target
As an attemp to expand beyond search and create a concept worth-while that will last over time, Google has been developing their own Internet-payment service, reports the wsj.
For the last nine months, Google has recruited online retailers to test GBuy, according to one person briefed on the service. GBuy will feature an icon posted alongside the paid-search ads of merchants, which Google hopes will tempt consumers to click on the ads, says this person. GBuy will also let consumers store their credit-card information on Google.
In a recent discussion on threadwatch the user fee wrote:
Look at where this positions them in the buying process:
- Searcher looking for product (at Google/Froogle)
- Advertising Link (On Google)
- Visitor at merchant
- Visitor has question about product, uses Gtalk or Gmail to contact merchant to ask
- Visitor makes purchase
- Purchase paid for using Gbuy (from Google)
- Conversion (tracked by Google)Apart from actually being the merchant themselves and providing the product/service purchased, they are the entire sales chain, end to end.
If they establish dominence in all of those areas, they could seriously make-or-break a business with the flip of a switch.
Now, consider the above chain really takes place an Google really established such a dominance in the field, what will you do when the Department of Justice asks for more information?
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