Google Wants to Expand Offline Ads
This is interesting. I’m waiting for the Google Hotel and Google car next :-)
(AP) In its first significant expansion beyond the Internet, Google has bought advertising in a handful of technology-industry magazines and resold chunks of the space to merchants already participating in its booming Internet marketing network.
The company confirmed the test Wednesday, but provided few other details in a statement.
“This limited test is part of Google’s continuing effort to develop new ways to provide effective and useful advertising to advertisers, publishers and users,” the Mountain View-based company said.
Spokesman Michael Mayzel declined to say whether the experiment will include general-circulation magazines or newspapers.
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