Google wins in trademark suit with Geico
News.com reports that Google scored a big legal win Wednesday when a federal judge ruled that its use of trademarks in keyword advertising is legal.
Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia granted Google’s motion to dismiss a trademark-infringement complaint brought by Geico. The insurance company had charged Google with violating its trademarks by using the word “Geico” to trigger rival ads in sponsored search results. Geico claimed the practice diluted its trademarks and caused consumer confusion.
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