Google’s Take on Click Fraud
Google had posted on their official blog last week about Findings on invalid clicks, which comes to summerize their recent case with Lane’s Gifts.
For that purpose Google had agreed with the plaintiffs to have an independent expert examine our detection methods, policies, practices, and procedures and make a determination of whether or not they had implemented reasonable measures to protect all of our advertisers.
The bottom-line conclusion of the report is that Google’s efforts against click fraud are in fact reasonable. At several points in his report, he calls out the quality of our inspection systems and notes their constant improvement. It is an independent report, so not surprisingly there are other aspects of it with which we don’t fully agree. But overall it is a validation of what we have said for some time about our work against invalid clicks.
The post has an excerpt of the report, and the full 47-page report can be found here.
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