Marchex Launches 100,000 Local Search Sites
Marchex launched yesterday 100,000 local and vertical search sites with over one billion pages. These sites feature more than 15 million business listings across all major yellow pages categories, a deep refinement system, user-generated reviews and ratings, and third-party expert reviews.
These sites such as 90210.com, videocameras.com and newyorkdoctors.com seem to all be a good scraping job with content taken off Yahoo, Yellowpages, Insiderpages all combined with plenty of Google provided ads. Many of these sites are also still listed among all major search engines and I wonder how long this should last.
The press release lists several features of the new network:
- Comprehensive, nationwide coverage. Information about more than 15 million
business, product and service listings across more than 20,000 categories.- Deep refinement. Consumers can easily drill down on their local searches based on
a wide range of criteria. For example, a user of www.bayareahotels.com can make
lodging decisions on the site based on neighborhood, ambiance, ratings, and
numerous other refinement criteria.- Aggregated reviews. The Marchex local Web sites offer millions of relevant
reviews, organized from user-generated feedback on the Web sites themselves and
dozens of trusted sources on the Web.- User ratings and review capabilities. In addition to enabling traditional user-
generated reviews about millions of local businesses, the Marchex sites feature a
new one-click rating system called “I Like It” that makes it easy for consumers to
rate businesses, products and services, quickly determine how others have rated
them, and sort businesses based on rating.- Open View. In selected categories such as hotels and restaurants, Marchex’s sites
make it easy for consumers to get concise summaries of all relevant reviews and
rankings via Marchex’s Open View technology. A dynamically generated summary
about local businesses, Open View is an easy-to-read paragraph that includes at-a-
glance information on ratings, features, locations, and more.- Intuitive site navigation. New site designs make it easy for users to quickly discover
the information they need to make better decisions about local businesses and
services.- Regular data and content updates. Marchex will regularly update the data and
content on all of its sites, in parallel with continuous and ongoing site development
and improvement.
PS. This post was on mu queue since Thursday and for some reason I missed pressing the actual “PUBLISH” button, so sort of old news, but still news for some.
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