Matt Cutts Gives an SEO Advice
In a couple of recent occasions, Google engineer Matt Cutts made a couple of comments in regards to Google’s behavior under certain circumstances.
The first issue covered was the sudden disappearance of many MSN Live Writer blogs in the migration from Spaces to Live. This was a case of a sudden growth of a site adding many url all at once and which triggered a hand review:
By the way, it looks like the primary issue with the Windows Live Writer blog was the large-scale migration from spaces.msn.com to spaces.live.com about a month ago. We saw so many urls suddenly showing up on spaces.live.com that it triggered a flag in our system which requires more trust in individual urls in order for them to rank (this is despite the crawl guys trying to increase our hostload thresholds and taking similar measures to make the migration go smoothly for Spaces). We cleared that flag, and things look much better now.
The second comment covered the issue of including keywords in url’s and domain names. In this case, Matt mentioned that the fact that blogs automatically include keywords in the file’s name and title can help their relevancy to a specific area:
Most bloggy sites tend to have words from the title of a post in the url; having keywords from the post title in the url also can help search engines judge the quality of a page.
And added:
including the keyword in the url just gives another chance for that keyword to match the user’s query in some way. That’s the way I’d put it.
Interesting information there, much of which has been discussed in many forums and had brought many opinions.
[Via SEroundtable]
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POSTED IN: Search Engine Optimization
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