Microsoft Responds to Pre-Populated Search Box
Last week we wrote about MSN UK pre-populating its search box with different terms. In its official statement MSN states that the terms listed were “of-the-day” terms with no preferences towards one term or another.
Tags: MSN-UKYour comments on the initiative were pretty unequivocal - ‘Every time I log in, ‘The Apprentice BBC’ is in my search box. Not very clever and very annoying… Just as bad as SPAM’ said one user, whilst other critics used the phrases ‘absolute disgrace’ ‘very annoying’ and ‘unwanted marketing’ when describing the move. The negative feedback, combined with the click statistics which showed that the move wasn’t working from a usage point of view, meant that we acted quickly and put an end to the experiment just a couple of days after it had begun. Without your valuable feedback we wouldn’t have had such a clear picture about the effectiveness of the trial, so please don’t hesitate in future to let us know when we take a wrong step. Hopefully any future ideas which we try will be better received!
Related Stories
POSTED IN: Live.com / MSN
0 opinions for Microsoft Responds to Pre-Populated Search Box
No one has left a comment yet. You know what this means, right? You could be first!
Have an opinion? Leave a comment: