New ad tracking system for Yahoo!
Yahoo! is making a major play to be popular amongst advertisers, and this will definately help.
” Yahoo on Monday launched a new technique for tracking advertisement impressions. The system will count and report ad impressions only after the ad’s graphic loads in the viewer’s browser. Ads within blocked pop-ups, for instance, would not receive credit. Most Internet publishers currently measure their ad impressions at the other end–when they leave the server.” read more>
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