Search Engine Herald

New Pay-Per-Action Ads on Google

by Gilad on March 21st, 2007

Yesterday Google released more information about their new Pay-Per-Action ads which is currently in beta testing.

The original post reads:

Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher’s site. You’ll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new ad units on their site.

At the moment it looks as if this feature will appear on sites in the content network who manually approved such ads and as far as participation, you will have to be using the Google conversion tracking in order to participate.

Google has been making tremendous efforts for analyzing the different industries and their ROIs. It’s been rumored that with their “secret algorithm” for PPC ads there is special adjustments for such areas so if they know that one may make $50 profit per sale and that he may convert one in five, they will not let him get away with paying only 15c per click but will raise his minimum to a level in which they can maximize their income while he is still bidding. With that in mind these PPA ads seem to be a good combination to luring more site owners to reveal their data.

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POSTED IN: Google