If you think there is some kind of magic for SEO gurus to be able to make your site rise to the top of the rankings, then you are most certainly wrong. Google’s own search quality evaluator, Ambroise Fensterbank, said that SEO could not be done overnight. It is “a gradual process and there is no ‘magic formula’ for success”, noted Business Feet.
Fensterbank was also further noted to have discussed, “For these reasons, and because the techniques might violate our guidelines, we recommend avoiding any techniques that claim to optimise your ranking very quickly or radically.”
Now, if you are thinking that you should be doing some techniques that you think would make your site rise at the top of the rankings in the shortest time possible, you should probably think again. See, Google’s experts are saying that if you do such, you would be going against the guidelines that the search engine champion has set. And when Google finds out, your site could be ‘punished’ and you know what that would mean.
A friend told me that she would do anything for a vacation in Hawaii. She said that she is just very much attracted to the lure of what Hawaii has to offer. And I believe that she is just one of the plenty number of people who have become in love with Hawaii.
You can surely imagine the number of people searching for hotels and itineraries and places to stay in Hawaii. And a company based in Canada has decided to create a search engine which would allow users to actually have an easier search of rentals for a vacation in Hawaii. This company is Pretorious & McGrath and their search engine is HawaiiGaga.com.
In a report, the company has said that this search engine of theirs would help further boost the rental industry and the tourism in Hawaii. Now that could be very much true knowing that people would surely be more interested in a vacation in Hawaii with a search engine to help them plan.
I found this video in youtube. Apparently, Microsoft gave Yahoo only 24 hours to respond with the offer. I think that’s absurd. It takes quite a while for the board to discuss such things.
Nevertheless, I still wanted the deal to push through. Unfortunately I don’t have any yahoo shares. Too bad.
A couple of weeks back, the industry has been buzzing that the purchase of search-engine startup Powerset was soon going to be final. Everything was already in the process. Well, there are some times when rumors are real. Like this one which now tells of Microsoft saying that they will soon be buying Powerset.
For how much would the whole deal be done? There have been no announcements of how much the deal is going to take. Despite going through the companies’ blog entries regarding the announcement, the price has been kept secret. But, as usual, rumors have it that it would be for around US$100 million. Will this rumor ring true? Or will it be just another rumor?
Satya Nadella is the senior VP of Microsoft and on the Powerset deal, he said, “We know today that roughly a third of searches don’t get answered on the first search and first click. Usually searchers find the information they want eventually, but that often requires multiple searches or clicks on multiple search results.”
Now here’s something that is on the gray side of SEO but this is one little trick that a lot of SEOs out there DON’T WANT YOU TO KNOW. I’m spilling some beans now so better pay attention and bookmark this page for future reference.
We all know that websites have web statistics. The same kind of stats that most of you frequently look to see how many people visited your website yesterday. Apparently, some people forgot to”hide” this stats from the public. Some actually don’t care, and worst, some webowners doesn’t even know this is happening on their websites.
Since good old Google (NASDAQ: GOOG) is so great at “finding” websites, some of these webstats are actually indexed in google, for every to see!!! Cool isn’t it?
So here’s how to do some data mining for keywords. Just type these at Google
inurl:awstats.pl intitle:”Statistics of”
Then you will see a bunch of websites whose awstats are accessible by the public.
Just click away and do your keyword research. Awstats has a lot of information such as day to day site traffic, but the most important would be the keywords stats.
I’ve done one sample research with screen caps on my personal site in case you want to see it.
Well, the giant of a company is not actually giving out keywords to its advertisers. That would be quite wrong. What Google is actually doing is it has just added a new tool which has been made available for its advertisers. This one would help them choose which keywords would a good one to bid on because they could see the number of people who search for them.
Google Adwords’ Trevor Claiborne, in a news item, mentioned in a company blog, “Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you’ll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network.”
With that kind of tool being added, I could just imagine how happy advertisers would be. See, all the data are all there. You just need to decide which one to bid on for yourself.
It has been said that SEO and PPC are two of the most important factors in making your site’s ranking go higher and also help your site get more traffic. Both should play quite balanced roles. However, in a recent report, it has been said that a research done found out that SEO is more popular as a topic compared to PPC. This study has been done just recently by Hitsearch, an SEO agency.
The study did use data from Google’s Google Trends tool to do this study. The company found out that in the last 12 months, SEO, used as a term, had been searched more compared to PPC. This certainly does show that search engine optimization has become more popular compared to PPC.
Now that we have tackled that, what can you now say about this? Does this go to show that we should be looking at SEO more instead of looking at both equally?
Search Engine Strategies has been one of the most well-known gathering of those who are in the SEO business. It has been able to give education and new ideas to those who have been attending the event. After all, in this world that we live in today, knowing your strategies online helps a lot.
For the SES which happens in San Jose this August 18th up to the 21st, the three key presentations have already been given out so as to give those who are planning on attending what to expect. The event takes place in the San Jose Convention Center. Organizers are looking at more than 7000 attendees. Those who would be joining would be able to learn more on a lot of topics and that includes:
universal search
blended search
video search engine marketing
social media marketing
This would be one of the real good chances to learn more about the industry. Anybody who has just started or who has already been doing SEO and SEM and would like to learn more can join.
Honestly, SEO is a thriving business. Those who do know how to go about with SEO can really earn lots with the right clients. It is all about helping a group or company with a web site earn more while also earning more. But there are SEO companies which offer their services without asking for payment.
Take as an example SpotOn SEO. This company is based in Houston and it has recently announced that they would be offering their services to several non-profit organizations. The company would be working with such organizations to see how they would be able to boost the site’s ranking. They would also be offering services like link building web design, copywriting, as well as internet strategies. Now that is a good way to give back.
Said the company through a spokesperson, “Our services are designed to assist non-profits by allowing them to attract and engage their target audiences in new ways, thereby maximizing their fundraising and public relations opportunities.”
You now have a site and you want it to rank real high. As much as you know a lot about SEO, you just don’t have the time to do it yourself. So what do you do now? Well, you can start hunting for a company that offers SEO services. One of the newest in the industry to offer such is Nicheforseo, Programmers Heaven.com reported.
The company already has a group of experts on this type of work and they already have strategies on how they would be able to make your site rank high in search engine results. Here is their battle plan:
1. Keyword research.
2. Analyzing competitors.
3. Developing a search strategy.
4. Optimizing the site’s content.
5. Doing effective link building.
6. Testing and tracking the whole scheme
So do you think that this company would be worth your while? You can easily visit their site to find out and see if you can entrust your site to them.
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