SEO Basic - One Keyword per Page
Many novice webmasters try to rank their main domain (ie www.yourdomain.com) in as much keywords as they can get their hands on. This is not the way to do it.
Here’s a background on how search engines work. When a person key in a keyword in the search field, the search engines returns all “WEB PAGES” that the search engines think would contain the right information you are looking for. It does not return websites but rather individual “web pages”. With this is mind, it is therefore logical to optimize one page for only 1 keyword.
All SEO factors that affect search engine rankings for a specific web page must be geared towards one keyword only. On page factors for a web page such as title tags, meta tags, h1 tags, keyword densities including off-page topic such as anchor texts in inbound links must be designed towards ranking for the chosen keyword only. And this is how SEO pros do it. It’s like each webpage is laser targeted for one specific goal only.
In the coming SEO basic posts, I’ll be discussing each SEO factor one by one and discuss in more detail how to use this factor to optimized your web pages.
Tags: keyword building, Search Engine Optimization, seo basicRelated Stories
POSTED IN: SEO, Search Engine Optimization
5 opinions for SEO Basic - One Keyword per Page
Sally
Feb 27, 2008 at 10:58 pm
Thanks for the information. I am looking forward to your other posts on SEO basics.
Anthony SEO
Mar 16, 2008 at 8:57 pm
I agree with most of this post, that when starting out it’s best to target a single keyword or phrase.
I would add however that there is nothing wrong with using other supporting keywords that pertain to other pages on your website or your main keyword.
Supportive keywords and text that are in context to your targeted keyword will add further relevance to your main keyword.
If you are optimizing a page for “exotic pet shop”, and your going after that phrase, there can be benefit to putting some attention to supporitve keywords as well. Again Noel is right you don’t want to focus on this entirely, but laying part of the foundation early can help as you expand your optimization to other pages of a website possibly using those supportive keyword terms.
SEO Basics - The Title
Mar 30, 2008 at 1:41 am
[…] idea to put 2 keywords in the title. Going back to my early post, it is best to do “1 keyword per page“. Tags: On-Page-SEO, onpage seo, SEO, seo title tag, title tagShare This Related StoriesLarry […]
Paul
Apr 5, 2008 at 3:00 pm
What do you mean by ‘optimizing’ when you say one keyword per page?
The LSI process tracks the use of associated terms to interpret the subject of a page. If you define ‘optimization’ as terms within the 2%-15% keyword density (some people target 5%-12%), then the goal of optimization would be to get as many of the commonly associated terms into that range - not just one keyword.
Whichever range is used, getting just one keyword (or phrase) into that range dictates some very short pages. Google once looked at only the first 250-500 words of content in order to build up their index quickly, that’s true. That was a few years ago.
The result was many SEO people writing a lot of short pages that resembled intrusive advertising as opposed to truly relevant information.
But Google has changed its perspective recently to favor pages with around 1000-1200 words, which arguably allows for more pertinent information.
Many business websites find it difficult to find 500 words about a category or product, much less 1000, which reflects Google’s long-standing policy to return SERPs which favor information as opposed to sales pitches.
Paul
Yannis
Apr 21, 2008 at 5:28 am
Thanks for the info. Basic, but effective.
I guess that’s why mini-sites are so popular now, the target one concept (keyword).
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