Google announced yesterday that they closed an exclusive deal to provide contextual advertising to be displayed on the U.S. news portion of CNN’s website. Google beat Yahoo to the deal which has been Yahoo’s since 2004 (when they took it away from Google). Yahoo still remains the provider of such services to CNN’s international edition.
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Earlier this week Digg decided to give Google the boot and instead hire a company who they labeled as “young and willing to take risks” (you mean our Microsoft?)…
I am not sure what it is but I am feeling a good vibe from Microsoft these days. They improve, innovate, invent, they are everything that Google […]
The Adsense blog announced that their crawler is now able to crawl password protected areas, if given the right credentials off course. This new addition comes to allow publishers with premium content areas have better targeted contextual ads in their protected areas.
To enable “Site Authentication” simply login to your Adsense account and follow the […]
YPN and Adcenter have been getting a lot of slack about their relevancy, slack which Google managed to get away with due to their great Adsense platform. However, sometimes, even Google goes wrong and in this case it isn’t even the wrong text ad but an ad which I found on a very popularity celebrity […]
ASK announced this week the launch of its new contextual ad network, competition to Google’s Adsense, Yahoo’s YPN and MSN’s ContentAds. The new platform is set to launch on May 21st, however, it is still unclear when it will be available to the public. This new feature is an extension of the ASL 2.0 (ASK […]
SEM, SEO, SERP, CPM, CPC, all together now!
Written by Noel Bautista [email] for b5media.
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