May 22nd, 2007
Google’s Attempts to Clean up Their Ad Network
An extensive Webmasterworld thread developing over the past week is outlining Google’s plan to “get rid” of publishers whose business model revolves around sending Adwords traffic to an MFA (Made for Adsense) site in an attempt to profit from the margin between the cost and the revenue (a.k.a search arbitrage).
In the thread, several publishers described […]
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