Microsoft Research had recently released a paper [PDF] titled Spam Double-Funnel: Connecting Web Spammers with Advertisers. The paper categorized SERPS by industry and is showing that some categories such as drugs and ringtones include as much as 30% spam in their SERPS.
In outlining the manner of collecting these SERPS Microsoft Research noted:
In late September 2006, […]
SEM, SEO, SERP, CPM, CPC, all together now!
Written by Noel Bautista [email] for b5media.
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