Search Engine Herald

Where on Earth and Y!

by Gilad on October 18th, 2005

Yahoo! reports today that they have acquired WhereonEarth,

In an offline world 80-90% of purchases happen within 8-10 miles of your home. We believe this will carry over into the online world and in an increasingly personalized internet, users should expect their search results to reflect their lives more precisely. Same for advertisers – they need to target users with more meaningful, relevant ads based on the user’s locality.

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POSTED IN: Yahoo