Who’s Afraid of Google? Everyone
December issue of Wired magazine has the above titled article which features an interesting roundup of the different industries Google is aiming at and who is threatened by their moves.
In less than a decade, Google has gone from guerrilla startup to 800-pound gorilla. In some ways, the company is a gentle giant. Whereas Microsoft infamously smothered new and open standards, Google is famous for supporting them. And the firm is softening its image, launching a philanthropic arm, Google.org, with nearly $1 billion earmarked for social causes. But that doesn’t reduce the fear factor, and Google knows it. Omid Kordestani, the company’s global sales guru, said at a recent conference, “We’re trying to find ways so we are not viewed as a gorilla.” Given its outsize ambitions, that’s one search Google might not be able to handle.
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