Yahoo! Drops Minimum Ad Spend
If you use Yahoo! Search Marketing in your PPC campaigns you may find that there is no longer a $25 minimum monthly limit.
From the email sent to it’s clients:
We’ve listened to your feedback and are happy to announce that we’ve eliminated the $20 monthly minimum spending requirement for Sponsored Search. Previously, all Sponsored Search advertisers were required to spend at least $20 a month in click-through charges. Now, you can choose to spend as much or as little as you like, with no minimum to meet.
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