Yahoo Personals launch new premier service
Yahoo! Personals today announced the launch of Yahoo! Personals Premier - a new service that Yahoo! claims to fulfil the needs of today’s online daters. The new service integrates an advanced matching system with two self-assessment tests designed to help singles in search of more serious relationships find people who are the best fit for them.
The new service will cost $34.95 per month, providing more advanced searching tools and an exclusive pool of singles not available in the basic service.
“Although the online dating industry is still in its infancy, singles’ needs and expectations are evolving as they become more sophisticated online daters,” said Lorna Borenstein, vice president and general manager of Yahoo! Personals. “We recognized a clear opportunity to demonstrate our leadership and expertise by enhancing our existing offerings and creating a service that offers singles what they want - choice, flexibility and the best tools available so they can say goodbye to an aspect of the dating life that some singles say feels like an endless string of coffee dates and embrace the next level of compatibility.”
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