Yahoo signs Chrysler for Launchcast sponsorship
Yahoo! has continued the recent trend of automotive companies pursuing audio sponsorships online with the announcement that Chrysler as a sponsor for its launchcast radio service.
Four “stations” will present Chrysler-sponsored music programming free of commercial interruption. Chrysler branding appears on the player window and on the launchcast front page. Additionally, at the start of each audio stream, a 21-second spot identifies Chrysler as the stream sponsor.
(via Clickz)
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POSTED IN: Yahoo
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