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Yahoo! Slurp Clicks YSM’s Ads?

by Gilad on September 27th, 2005

Barry, points to this Webmasterworld post titled Slurp entering site through Overture Ads. Apparently, Yahoo’s Slurp has been hitting sites with referral information pointing to their own ads.

we had Slurp bombarding our site for about an hour with over 1000 requests, all of these being referals from our Overture Ads

Another member which ran into the same problem adds:

Looking at our Overture stats for the days this happened shows no extra clicks. Some of the keywords used by Slurp to get to our site have never been clicked according to Overture’s stats, so we’re pretty sure this activity isn’t being charged for.

In order to run an effective PPC campaign, one should create landing pages for the different keywords. These pages are excluded from indexing (or should be excluded) using Robots.txt. This may be some sort of quality control for these pages, which normally are not crawled by the different spiders.

POSTED IN: Yahoo

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