Yahoo to Get a Facelift for the New Year
Yahoo has recently sent emails about a new “streamlined design” update to take place beginning January 18, 2006. The email which is posted here mentions:
How this change impacts your listings:
Yahoo! will display shorter descriptions for Sponsored Search listings You don’t have to make any changes to your listings; they’ll be automatically shortened for you when displayed on Yahoo! If you’d like to optimize your listings for Yahoo!, begin your description with one short sentence that includes your keyword and focuses on your most important information in the first 70 characters Over time, we will fine tune the exact character count that we believe works best for advertisers and search users Most of our partners, including MSN, CNN, ESPN and Infospace, will still display longer descriptions for your Sponsored Search listings, though the exact length may vary from
partner to partner
[Found via Search Engine Watch]
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