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Search Engine Herald

Yahoo to Get a Facelift for the New Year

by Gilad on December 16th, 2005

Yahoo has recently sent emails about a new “streamlined design” update to take place beginning January 18, 2006. The email which is posted here mentions:

How this change impacts your listings:

  • Yahoo! will display shorter descriptions for Sponsored Search listings
  • You don’t have to make any changes to your listings; they’ll be automatically shortened for you when displayed on Yahoo!
  • If you’d like to optimize your listings for Yahoo!, begin your description with one short sentence that includes your keyword and focuses on your most important information in the first 70 characters
  • Over time, we will fine tune the exact character count that we believe works best for advertisers and search users
  • Most of our partners, including MSN, CNN, ESPN and Infospace, will still display longer descriptions for your Sponsored Search listings, though the exact length may vary from
    partner to partner
  • [Found via Search Engine Watch]

    POSTED IN: Yahoo

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